how to start a presentation and get the audience's attention

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From Scattered to Structured: How to Start a Presentation Right

Great presentations are all about communication. You need to share information in a way that means your audience remembers what you said long after you finish.

The first 30 – 60 seconds of your presentation are crucial for grabbing the audience’s attention. Get it right and they’ll relax, letting you guide them through your material. Get it wrong and you might lose them before you’ve started.

Good public speaking takes practice, but there are tactics you can use to make a strong first impression in those critical seconds.

For this guide on how to start a presentation, we’ve mined our personal experience and expert advice from professional public speakers for opening techniques that work.

We’ll walk you through practical sentences to kick off your presentation, each with an introduction slide example. And we’ll look at how to prepare so that your audience remembers your message long afterwards.

Once your presentation is written, Piktochart can handle your design with our AI Presentation maker .

Craft Your Story First

Humans think in stories. Stories grab our interest and help us retain information. If you read a list of stats at an audience, no one will remember what you said 10 minutes after you finish. But if you wrap that same information in a good story, it’s much more likely to stick. And understanding what your story is helps you write a good presentation introduction.

Screenwriting legend and presenting consultant Robert McKee said, “If you can harness imagination and the principles of a well-told story, then you get people rising to their feet amid thunderous applause instead of yawning and ignoring you.”

The power of story structure doesn’t just apply to movies. You might be presenting to a room of delegates at a national conference or explaining a software update to Susan and Ted from Accounts …  it doesn’t matter. Whatever you’re communicating, story is where you start.

1) Start with the information

Well-known public speaking coach Graham Davies says that “…the bit that most people get wrong is the preparation process. They don’t have a technique for going form a blank screen or a white piece of paper to a finished, scripted presentation, and they just try to bluff it, reading bullet points off PowerPoint slides.”

Preparation starts with information. Whether it’s research findings, job qualifications, or a startup pitch, there’s something you want your audience to learn.

First, decide exactly what information you want your audience to leave with. This will guide how to introduce yourself in your presentation.

If you’re struggling with structuring the information, you can use Piktocharts AI Presentation maker to brainstorm. Just enter your information into the presentation maker and Piktochart instantly produces a slide sequence.

2) Find the story

Now you know what information you want to deliver, you can structure it into a story. Here are some tips on how to do that:

• Who is the hero of your story? (Hint – it’s not you!) Make up an ideal audience member. What do they want? What’s stopping them getting it? What content from your presentation will help them achieve that goal?
• Write the ending first – what is the main take-away from your presentation? When you know that you can tease it in your opener and build up to it in the structure.
• What’s your beginning, middle and end? Write sentences for where your story starts, the juicy middle bit where you deliver the information, and the end where you wrap it all up.
• Think like a detective – how did you uncover the insight you’re presenting? That process forms a story. What clues did you follow? Where did you go wrong? How did you finally identify the murderer? (Sorry, solution.)

If you’re struggling with the structure of your presentation, check out some presentation design strategies .

10 Strong Presentation Openers

The following tried and tested introduction ideas for presentations will help you work out what to say in your opening lines.

This isn’t a prescriptive list. How to start a presentation depends on who you are, the story you’re telling, and your audience. But these techniques are adaptable to your personal style or situation.

What every suggestion on this list has in common is engagement – they all work to grab your audience’s attention in the first few seconds and keep them with you until your conclusion.

Tip 1: Keep it simple, keep it brief

Your name, why you’re here, and the subject of the presentation.This simple approach might be all you need as a first line.

It’s generally a good idea not to boast about yourself or your company in your opener. It’s the information you’re communicating that’s important, not you. You want people to come away from the presentation having learned something, and that shouldn’t just be how awesome you are!

This is true even in job interviews. You want your interview panel to know you’re the person for the job, but it’s better to show how you can solve their problems.

EXAMPLE:  “Hi, I’m Vikram Das, head of customer insight, and I’m going to share with you the key findings from our latest research.”

Useful opening sentences:

“ My name is… and I’m …. today I’ll be talking about…”

“Great to be here, I’m ….”

Tip 2: Tell them what to expect

Your opening sentence can simply tell the audience the structure of your presentation. Before you write this introduction, you’ll need to know the key points you want to communicate.

It can help to lay out your presentation structure visually, even if you’re not planning on using visuals. This process helps to clarify your main points in your mind so you can summarize them.

EXAMPLE: “In this session I’ll be sharing the four key things you need to include in a business plan – Executive Summaries, Competitive Analysis, Marketing Strategy and Financials.”

“Today I’ll be covering…”

“You’ll come away from this session with…”

“I’m going to run through…”

Tip 3: Start from the problem

If you’re pitching a business idea or selling a product or service, starting with the problem that your audience faces is a powerful opening technique. Starting from the problem your audience has engages them from the get go.

Uber’s pitch deck from 2008 started with a problem statement that everyone could recognise: taking a traditional cab can be a hassle.

You can set up a visual summary of your problem statement like Uber did here using Piktochart’s AI Presentation maker .

You might be tempted to squeeze lots of information into a problem statement, but we recommend keeping visuals simple. Uber’s problem statement is just two points with supporting information. It’s better to talk passionately about your problem statement in your presentation rather than read out lots of text from a slide, as that will make you sound stilted.

Check out more pitch deck examples for inspiration on how to state a problem in a pitch deck.

EXAMPLE:  “Online retailers face a big problem; 20% of what they sell gets returned by the customer, costing them money and damaging the environment.”

“The top problem that affects….”

“Most of us in the room will have…”

“We all know the problem with….”

Tip 4: Get to the emotion

Why do YOU care about what you’re about to say? If you don’t care, why should your audience?

Injecting some genuine emotion into your presentation doesn’t mean you have to weep at the lectern. It can just be an honest statement of why this matters to you, and why it should matter to your audience.

TED Talk curator Chris Anderson says, “The most engaging speakers do a superb job of very quickly introducing the topic, explaining why they care so deeply about it, and convincing the audience members that they should, too.”

EXAMPLE:  “I’m going to be talking about an issue that homeless people are dealing with day to day on the streets, and run through a solution we’ve come up with that I believe will improve lives.”

“I’m here to talk about a subject close to my heart…”

“I’ve spent my career working on…”

Tip 5: Empathize with the audience

Empathizing with the audience creates a rapport between you and them, making it more likely they’ll engage with you from the start .

This might take the form of a shared experience or frustration, or it could be a statistic that affects people in the room.

In one of the most famous speeches in history, John F. Kennedy used empathy to connect with the audience when he said Ich bin ein Berliner – I am a Berliner.

EXAMPLE: “I’m sure we’ve all been frustrated with data siloing within our business; we all know that data from other departments would be valuable, but we can’t access it.”

“I’m sure we’ve all…”

“Everyone here…”

“How many of you ….?”

Tip 6: Use humor

Smiling releases dopamine into the brain, making us feel happy and relaxed—the perfect state for an audience.

Of course, it’s easy to suggest opening your presentation with a comedy zinger, but most of us aren’t professional comedians. So how do you write an opener that gets the audience smiling rather than cringing?

A good tip is to be honest and acknowledge the obvious. Stand-up comedians often play off what the audience is already thinking in their opening line. In a presentation, that might be as simple as acknowledging how nervous you are, or how relieved you are that your slides loaded. Everyone knows what it’s like to be nervous in front of an audience, and will be willing to help break the tension with a laugh.

You could also acknowledge what the audience might be thinking about the presentation itself or share a funny story from when you were gathering the information.

Whatever you say, do it with a smile (smiles get smiles back!). And if you do get a laugh, pause to let it subside it before moving on.

EXAMPLE: “Hi, I’m Vikram Das and you’ll be pleased to hear I’m going summarise the key findings from our latest report so that you don’t have to read it. I mean, I get bored, and I wrote it!”

“Hi, my name is … and yes, I know what you’re thinking….”

“As you can see, I’m very nervous but at least…”

Tip 7: Exploit the curiosity gap

This technique is used in online headlines designed to get people to click; promise the audience information, then delay delivering it. If they want it, they must stay until the end.

In a presentation, you can create a curiosity gap by mentioning the solution you’re going to share without saying what it is. Numbers can work well here; for instance, promising a list of five solutions or starting a personal story that sets up a problem situation, but not ending the story until later.

Be careful not to stretch the audience’s patience too far. We’re all so familiar with the curiosity gap headline structure that it can be irritating if overused. Make sure to deliver the goods quickly in the body of your talk, so the audience knows you’re going to deliver on your promise.

EXAMPLE: “Last year I went through a legal battle that nearly ended my business, simply because I didn’t know about basic copyright law. Today I’m going to tell you what I wish I’d known.”

Useful starting phrases:

“I’m going to talk about the top five ways to….”

“Why (doesn’t / haven’t / can’t etc.)….”

“Here’s what you need to know about…”

“I’m going to tell you how to….”

Tip 8: Tease the good stuff

Think about what makes a good cinema trailer. It’s not necessarily showing all the best parts of the film up front. Good trailers get people excited about the promise of the film, leaving them wanting more. In an action film, it might be explosions; for romantic comedies, it might be a kiss.

Cinema trailer editor Jon Mesher says, “Movie trailers should show enough to engage an audience and at the same time leave them intrigued to know more. Teaser trailers are the most successful for me. They are the first impression, they set the tone for a film, often using limited dialogue and footage. And they don’t give away too much!”

In the opening to your presentation, you can use the same technique. You’re not going to tell the audience everything right away (after all, why would they listen to the rest of the talk?) but you can tease some of the highlights, or the most exciting idea.

EXAMPLE: “I’m going to take you through our latest software update, and I can’t wait to share how our simple solution to the column toggling issue reduces hours of work”

“I think you’re going to be surprised by…”

“By the end of this presentation you’re going to…”

“What would happen if…”

Tip 9: Shock ‘em!

You often see advice to start a presentation with a shocking fact or statistic, and that’s easy if your presentation is about global warming or how many spiders we swallow in our sleep. But even if it’s about something more mundane like streamlining customer success funnels you can probably find a relevant fact to surprise your audience.

Is there something that you can tell them they didn’t know before? Or information that overturns an established belief?

EXAMPLE: “I’m here today to talk about our digital payment security system. Did you know that last year, over half of consumers in the UK no longer carry a physical wallet, relying on digital devices to pay?”

Useful opening phrases:

“Did you know that….”

“You might think that…”

“Most people believe that…”

“I was surprised to learn that…”

Tip 10: Call on the audience to take action

It’s hard to make yourself inspirational (our advice is not to try!), but you can inspire people to take action on a specific issue. A call to action in an opening sentence gives your story momentum, and makes a connection with the audience, showing them directly how this is relevant to them.

EXAMPLE: “It’s time we worked together to become a paperless company, and I’m going to run through six things we can all do today to move our departments towards that goal.”

“It’s time to…”

“For too long…”

Tip 11: Get the audience involved

A presentation will feel more dynamic if you can get the audience to be part of it. 

We’re not talking about yelling at them to scream if they want to make a million dollars. It can be as simple as asking for a show of hands or for people to stand up if something applies to them. It’s a good visual way to demonstrate how many people are affected by an issue while adding movement and interest.

EXAMPLE: “I’m here today to talk to you about our password security solution. Just for fun, I’d like you to have a go at guessing what the most common password in the world is.”

“Does anyone here…”

“Let’s see how many of us…”

“Put your hands up if….”

“Would anyone like to guess…”

 Final Thoughts

Mapping out the story of your presentation is the first step to crafting a strong opening. Knowing where you’re heading, and how you’re going to get there, makes it easier to know how to start a presentation.

Once you’ve done the hard part – creating the content you’re going to deliver – let Piktochart handle presentation design in a few clicks with the AI Presentation maker . Input your content, or even just the presentation title, and the presentation maker quickly and effortlessly creates a slide deck for you. You can then edit the design with a few clicks to add different images or content.

With your words and visuals in place, all you have to worry about is delivery. When you get up to speak, take some deep breaths, pause before you start, and choose four or five people in the audience to make eye-contact with during your presentation. Have your key points on prompt cards, so you can glance down at any point for a reminder.

And remember, the most important thing is to speak naturally and passionately about your subject. Public speaking expert Kristi Hedges believes we all have the skills required for good public speaking, even if we don’t know it. “Watch a few TED talks. You’ll find plenty of reticent, wonky presenters who are fascinating. What makes a person a strong presenter is that their presence shines through, showing their passion and expertise for their topic.”

If you’re looking for some inspiration on public speaking, check out the 100 Best Ted Talks .

Good luck, you’ve got this!

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How to Start a Presentation: 10 Proven Techniques for Grabbing Attention Right from the Start

The beginning of a presentation is where you either capture or lose your audience’s attention. Whether you’re pitching to investors, leading a team meeting, or presenting at a conference, a powerful start sets the tone for the entire session. A strong opening builds rapport, establishes authority, and makes your message memorable.

Let’s explore ten effective strategies, tailored for different types of presentations .

1. Open with a Compelling Story: Ideal for Funding Pitches and Inspirational Talks

Stories are one of the most engaging ways to start a presentation. They create an emotional connection and make complex ideas relatable. A well-told story can be a powerful hook, especially if it’s relevant to the audience and ties directly into your core message.

Example (in a Funding Pitch):

“Two years ago, our company was on the brink of failure. We were down to our last $1,000, and it felt like we were out of options. But then we discovered a new approach that completely turned things around, and that’s what I’m here to share with you today.”

Why It Works:

Stories humanize your message and quickly establish a connection, making it easier for the audience to engage with your content.

2. Start with a Shocking Statistic or Fact: Effective for Data-Driven and Awareness Presentations

Numbers can be powerful attention-grabbers, especially when they reveal something surprising or unexpected. Opening with a shocking statistic instantly engages your audience and primes them to pay attention to the problem or solution you’re presenting.

Example (in a Health Awareness Presentation):

“Did you know that every year, over 2.8 million people die from obesity-related conditions worldwide? That’s more than car accidents, wars, and natural disasters combined.”

Startling facts spark curiosity and concern, setting the stage for your presentation by making the problem feel urgent.

3. Pose a Thought-Provoking Question: Suitable for Sales Pitches and Consultative Presentations

Asking a question invites your audience to reflect and mentally engage from the start. It’s particularly effective in scenarios where you want your audience to think critically about their needs or challenges.

Example (in a Sales Pitch):

“What would it mean for your business if you could reduce operational costs by 30% while increasing productivity at the same time?”

A well-crafted question aligns the audience’s thinking with your message and prepares them to receive your solution.

4. Start with a Bold Statement: Works Well in Motivational and Leadership Presentations

A bold, declarative statement can grab attention and set the tone for a confident and assertive presentation. This approach works best when your presentation is built around a central argument or a new perspective.

“Leadership isn’t about authority—it’s about empowering others to lead themselves. And that’s the mindset shift we need to succeed in today’s world.”

Bold statements immediately communicate confidence and challenge the audience to rethink conventional wisdom, creating intrigue.

5. Use a Powerful Visual or Prop: Effective in Creative Pitches and Product Demonstrations

Sometimes, visuals speak louder than words. Starting with an impactful image, video, or prop can grab attention and set a strong visual context for what’s to come.

Example (in a Product Demo):

Displaying an image of a crowded cityscape

“This is the reality of urban living today—busy, congested, and stressful. Our product is designed to make this scene more manageable, efficient, and less chaotic.”

Visuals immediately engage multiple senses and can simplify complex ideas, making your message easier to grasp.

6. Share a Relevant Quote: Suitable for Thought Leadership and Educational Presentations

Quotes, especially from recognized experts or thought leaders, can lend authority and credibility to your presentation. They work well when your audience values the wisdom of established figures.

Example (in a Thought Leadership Presentation):

“As Albert Einstein said, ‘In the middle of difficulty lies opportunity.’ Today, I’ll show you how to turn your challenges into your biggest opportunities.”

Quotes set a thematic tone for your presentation and can instantly align your audience with the principles you’re about to explore.

7. Acknowledge the Audience’s Pain Point: Essential for Problem-Solving and Sales Presentations

Directly addressing a common pain point your audience faces helps you immediately connect and position your solution as relevant and valuable.

“I know you’re frustrated by how much time is wasted on repetitive manual tasks. What if I told you there’s a way to automate those processes and free up 20% of your team’s time?”

When you articulate a problem your audience is currently experiencing, they’re more likely to be receptive to your proposed solutions.

8. Leverage Humor: Effective in Team Meetings and Creative Presentations

A light joke or humorous observation can break the ice and create a relaxed atmosphere, especially when addressing a familiar audience or a casual setting.

“I know everyone loves a good Monday morning meeting—especially after a weekend filled with anything but spreadsheets. But trust me, this one’s different!”

Humor disarms the audience, making them more open to your message while fostering a positive, engaging atmosphere.

9. Start with a Demonstration: Suitable for Technical Presentations and Product Launches

Diving straight into a live demonstration or interactive example is a great way to showcase the value of your product or concept from the very beginning.

Example (in a Product Launch):

“Instead of telling you about how intuitive our new app is, let me show you in real-time how it works.”

Hands-on demonstrations provide immediate value and clarity, leaving no room for doubt about the benefits of what you’re offering.

10. Introduce Yourself with a Twist: Useful in Networking Presentations and Personal Branding Talks

Sometimes, a creative or unexpected introduction can set you apart and establish rapport with your audience from the get-go.

Example (in a Personal Branding Talk):

“Most people introduce themselves by their job title. But if you ask my team, they’d say I’m the person who brings donuts on Fridays and won’t stop talking about customer experience. Let’s talk about why that passion matters.”

This approach humanizes you, breaks the ice, and provides a unique perspective on your expertise.

The way you start your presentation is crucial—it determines whether your audience leans in or tunes out. Tailoring your opening to the context and goals of your presentation will set the tone for a successful session. Whether you’re telling a story, asking a question, or making a bold statement, the key is to make your audience feel engaged, intrigued, and ready to listen.

By mastering the art of a strong start, you ensure that your presentation captures attention from the first moment, making it easier to keep your audience invested as you deliver the rest of your message. Tailor your approach to fit your content and audience, and you’ll consistently start your presentations on the right foot.

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Start Any Presentation with Confidence: Simon’s Expert Tips and Tricks

• October 23, 2023
• 7 minute read

Knowing how to start a presentation is a critical skill when delivering a speech to any audience or any setting, whether it’s a boardroom, an auditorium, a classroom, or even a rehearsal dinner. Not only does a successful start help settle your nerves, but it also builds confidence. 

Surprisingly, over 70% of Americans fear public speaking more than death itself, as revealed by a study conducted by the National Institutes of Mental Health . This fear can be traced back to our evolutionary past, says The Harvard Business Review , where being watched triggered a survival instinct to avoid predators. However, with the right techniques and strategies, you can overcome this fear and engage your audience right from the beginning. By implementing effective opening techniques, you can capture attention, establish credibility, and set the tone for a memorable and impactful presentation.

With the guidance of Simon Sinek , we’ll share valuable tips on how to start a presentation the right way, instantly engaging your audience and winning them over. So, keep reading and get ready to shine!

And if you’re eager to learn everything about delivering an amazing presentation, including advanced storytelling techniques, practical exercises, and expert PowerPoint advice, don’t miss out on Simon’s bestselling course, The Art of Presenting. Click here to explore it further .

Tip One: Transform your nervousness into excitement

Simon emphasizes the significance of reframing our nervousness as excitement, and he is not alone in this belief. A study published in the Journal of Experimental Psychology demonstrates that shifting our mindset from “feeling anxious” to “feeling excited” can have a positive impact on our outlook, making us feel more optimistic, confident, and in control.

As Simon explains, the physiological symptoms of both emotions are nearly identical. It is our mindset and how we choose to interpret these physiological responses within ourselves that can make all the difference. By embracing the idea that you are excited rather than nervous, you can harness that energy in a positive way and captivate your audience right from the beginning.

A simple technique to employ is to look into the mirror and say aloud, “I’m excited!” This small action can go a long way in helping you start your presentation and get into the flow.

Tip Two: Always Start with WHY

If we had to guess, you’ve probably endured countless presentations that begin with the same old boring stuff. “Today, we’ll be discussing the KPIs…” Or, “Hello, my name is Bob, and I will be presenting a comprehensive overview of the quarterly sales data.”

But let’s break free from the monotony! Instead of following the crowd, let’s explore a more captivating approach to starting a presentation. So, how do you start a presentation in a way that truly engages your audience?

According to Simon, the key is to artfully incorporate your WHY. In his bestselling book, Start with WHY , Simon introduces the concept of the Golden Circle , which consists of three layers: your WHATs, your HOW, and your WHY. While all three are important, Simon emphasizes the significance of the WHY. Your WHY is the driving force behind your HOWs and WHATs. It’s your purpose, cause, or belief that sets you apart. (If you’re interested in discovering your WHY,  check out our course here .)

By infusing your presentation with authenticity and purpose, you instantly grab the audience’s attention and create an emotional connection. In fact, one study published by Stanford University has shown that “the top 10% of authentic speakers were considered 1.3 times more trustworthy and 1.3 times more persuasive than the average communicator.”

So, let’s leave the mundane introductions behind and embrace the power of starting with your WHY. It’s time to captivate your audience from the very beginning and make your presentation truly memorable.

Tip Three: How to Choose a First Sentence 

According to Simon, there are several effective ways to start your presentation: with a question, a surprising fact, a bold statement, or by telling a story. These strategies instantly capture the audience’s curiosity and motivate them to pay attention, eagerly seeking answers throughout your presentation. So, how do you start a presentation in a way that truly captivates your audience?

Take, for example, author Susan Cain, who begins her TED Talk on the power of introverts with the line, “When I was nine years old, I went off to summer camp for the first time.” By launching into a personal story that illustrates a key point from her talk, she establishes a connection with the audience right from the start, as they can relate to the shared experience of summer camp.

When it comes to storytelling, specificity is key in capturing your audience’s investment in your message. In fact, a study conducted in 2009 revealed that emotionally engaging narratives inspire post-narrative actions. This means that if you can tell a story that resonates with your audience, they will not only remember your presentation better but also be more inclined to act upon your intended message.

So, when considering how to start a presentation, remember the power of a well-crafted question, a surprising fact, a bold statement, or a compelling story. These techniques will help you grab your audience’s attention and set the stage for a memorable and impactful presentation.

Tip Four: How to Start a Presentation the Wrong Way

You’re Using Jargon

To avoid alienating your audience, refrain from using jargon or technical terms that may not be universally understood. The key to effective communication is making your audience feel included and part of the conversation. Therefore, use familiar terms and take the time to explain any unfamiliar ones, ensuring that everyone feels engaged and included in your presentation.

You’re Memorizing Your Material

Memorization can hinder your ability to connect with your audience authentically and make you sound robotic. Instead, focus on deeply understanding the key concepts and ideas you want to convey, allowing for flexibility and natural conversation during your presentation. Studies have shown that being intimately familiar with your material, rather than relying on memorization, better prepares you to speak confidently and effectively.

You’re Relying Too Much on Your Slides

While slides are a common tool in presentations, it’s important not to rely on them as a crutch. Your visuals should support your message, but it’s your responsibility to deliver it effectively. Depending too heavily on slides can lead to failure if technical issues arise or if you forget necessary equipment. Being well-versed in your topic reduces the need to rely on slides to speak on your behalf.

You’re Expecting Perfection

Perfection is unattainable, and it’s important to remember that mistakes can happen to anyone, including yourself. Whether it’s a technical glitch or a momentary lapse, embrace the fact that we are all human and errors are a natural part of the process. As Simon can attest, nobody is immune to making mistakes.

Tip Five: How to Present Your First PowerPoint Slide

Using slides and visual aids can enhance your presentation, as 65% of individuals learn best visually. To make a strong first impression, create a visually appealing slide that provides a clear overview of your topic. Avoid clutter and excessive text, opting for graphics and key points that engage your audience. Remember, knowing how to start a presentation can be daunting, but with the right mindset and preparation, you can succeed. 

DO This: 

Now It’s Time to Take Action!

If you’re eager to become a master presenter, there’s a whole world of skills and techniques waiting for you to explore. Dive deeper into the art of presenting by enrolling in The Art of Presenting with Simon course. This comprehensive program covers everything from preparation and storytelling to creating impactful slides. Embark on your journey towards delivering unforgettable presentations today!

For more on The Art of Presenting,  click here .   

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3 Ways to Keep Your Audience Focused During a Presentation

• Matt Abrahams

Fight back against their tendency to zone out or multitask.

Grabbing and keeping your audience’s focus is critical to communication success. What you have to say is important, so give yourself the best chance to convey your message to your audience by first gaining attention, but then, more importantly, sustaining it. In this piece, the author outlines three techniques — physical, mental, and linguistic — to engage your audience.

Attention is our most precious commodity. In today’s fast-paced world of always-on digital devices and round-the-clock media cycles, getting our audience’s attention is critical to our communication success. With so many distractions vying for our time, we must actively seek and gain our audience’s attention first.

• Matt Abrahams is a lecturer in organizational behavior at Stanford Graduate School of Business. He hosts Think Fast, Talk Smart: The Podcast and is the author of Think Faster, Talk Smarter: How to Speak Successfully When You’re Put on the Spot .

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27 Tips for Better Presentations at Work

Getting good at presentations is a game-changer in both work and life. These tips will help you nail your presentations and connect better with your audience.

Nail The First Few Seconds

The first few seconds of your talk are crucial for grabbing your audience’s attention. The way you kick off your speech sets the tone for the rest of your presentation and signals to your audience whether they should tune in or zone out.

First off, avoid this common presentation mistake: do NOT talk about how nervous you feel. This can draw negative attention and make your audience focus on your anxiety rather than your message. Instead, project confidence from the start.

Here are some tips to make a memorable start:

• Use a quote : Begin with a quote from a well-known and likable influential person. For example, you might start with, “Albert Einstein once said, Imagination is more important than knowledge.”. This idea perfectly captures the essence of what we’re exploring today.”
• Ask a rhetorical question: Pose a thought-provoking question to create intrigue and get your audience thinking. For instance, “Have you ever wondered why some ideas stick while others fade away?”
• Make them curious : Engage your audience with an interactive problem-solving puzzle or riddle to pique their interest. For instance, “Imagine you’re on a deserted island with just a rope and a knife. How would you escape? Today, we’ll use this scenario to explore creative problem-solving techniques.”

Starting strong can make all the difference, so choose an opening that resonates with your audience and sets the stage for a captivating presentation.

Act “As if…”

One of the biggest challenges people face when they’re put on the spot –  whether it’s giving a presentation to a large audience or in an argument with someone –  is that their negative thoughts prevent them from thinking clearly and coming up with an appropriate response.

Port argues the easiest way to boost your confidence in any situation is by acting as if you feel prepared to handle whatever is thrown at you.

For example:

• Act as if…you don’t have stage fright.
• Act as if…you’re confident in your opinions.
• Act as if…you feel like you belong.

The strategy can be hard at first and requires you to practice envisioning the best possible outcomes, but it’s a great way to handle any difficult situation.

Practice 3x

A common mistake people make is not practicing enough. To deliver a presentation that grabs your audience’s attention and clearly conveys your message, you need to practice thoroughly. 

Here’s how you can take your presentation to the next level:

• Step #1 : Read your presentation out loud to yourself or with a friend. Ensure it flows naturally and make adjustments as needed. This helps you get familiar with your content.
• Step #2 : Work on your movements and body language. Make sure your gestures feel natural and your posture is confident. Practice with any props or visual aids.
• Step #3 : Do a full dress rehearsal with a few friends or colleagues as your audience. Wear the outfit you plan to wear and present as if it’s the real thing. This final step boosts your confidence.

Reminder: Don’t over-practice. It can lead to burnout and make your presentation feel rehearsed rather than natural. Find a balance to stay prepared and spontaneous.

Do the 10-20-30 Rule for Slideshows

Guy Kawasaki, a notable figure from Apple, suggests an effective approach to creating impactful slideshows. This technique he called the 10-20-30 Rule . His tip is very straightforward:

• 10 Slides: Keep your presentation concise with a maximum of 10 slides. This forces you to focus on the key points and keeps your audience engaged.
• 20 Minutes: Aim to deliver your presentation within 20 minutes. This duration is enough to cover your main points without losing your audience’s attention.
• 30-Point Font: Use a font size of at least 30 points. This ensures your text is readable from the back of the room and prevents overcrowding your slides with too much information.

Here are some example guidelines:

For example: Marketing Strategy Presentation

• Title Slide : “2024 Marketing Strategy”
• Agenda : Overview of the presentation structure
• Market Analysis : Key insights and trends
• Target Audience : Demographics and psychographics
• SWOT Analysis : Strengths, weaknesses, opportunities, threats
• Marketing Goals : Specific, measurable objectives
• Strategy Overview : Key strategies to achieve goals
• Tactics and Channels: Specific actions and platforms
• Budget and Resources : Financial plan and resource allocation
• Q&A: Open floor for questions and answers

For example: Project Update Presentation

• Introduction : Brief overview of the project’s goals (2 minutes)
• Progress to Date : Key milestones achieved (5 minutes)
• Challenges Faced : Issues encountered and solutions (4 minutes)
• Next Steps : Upcoming tasks and deadlines (3 minutes)
• Conclusion : Summary and final remarks (2 minutes)
• Q&A : Addressing questions from the audience (4 minutes)

30-Point Font

For example : Slide content for a sales pitch

• Slide Title : “Unique Value Proposition”
• Main Text with 30-point font size : “Our product reduces operational costs by 20% through automated processes and real-time analytics.”
• Slide Title : “Customer Testimonials”
• Main Text with 30-point font size : “Jane Doe, CEO of TechCorp: This solution has transformed our efficiency and saved us thousands.'”

Customize Content for Your Audience

Go through your content and ask yourself:

• Who is my audience?
• What are their interests, needs, and pain points?
• How can I make this information relevant to them?

Action Steps :

• Before your presentation, take 30 minutes to research your audience’s interests and challenges
• Create a short survey to gather insights and use this information to tailor your content. Test different opening lines to see which ones are the most engaging
• After your presentation, ask for feedback to improve your future talks

For example : If you’re presenting to a group of tech professionals, using industry-specific jargon and examples can make your content more impactful. But if your audience is the general public, you should explain technical terms in simple language to avoid confusion.

Remember, less is more when it comes to customization. Focus on the main points that matter to your audience and avoid overloading them with unnecessary details.

Use Strategic Pauses

Using strategic pauses can make your presentations more engaging and memorable. A well-placed pause can emphasize important points and allow your audience to reflect on what they’ve just heard. For example, in a talk on climate change, saying “ The last decade was the hottest on record,” then pausing, gives the audience a moment to grasp the significance.

How to Use Pauses:

• Identify the critical moments in your presentation where a pause can make a big impact. This could be a surprising fact, a new idea, or an important statement.
• During practice, insert pauses at these key points. Make sure the pauses feel natural and enhance your speech. Recording yourself can help you find the right timing.
• During your presentation, notice how your audience reacts. Are they engaged? Are they taking notes? Adjust your pauses based on their reactions.

Action Step: To make your presentations more effective, try the following:

• Choose three to five critical points in your presentation where a pause can enhance the message
• Record yourself practicing with these pauses to ensure they feel natural
• During your presentation, watch for audience engagement and adjust your pauses accordingly
• Use pauses to create suspense before important reveals

Mirror Your Audience’s Body Language

Subtly matching your audience’s gestures and posture can build rapport and create a connection. This technique, known as mirroring , helps make your audience feel understood and engaged during the presentation.

Studies suggest that mirroring can create a sense of familiarity and connection, as the audience subconsciously feels that you are on the same wavelength as them. When people feel understood and in sync with the speaker, they are more likely to be engaged, receptive, and open to the message being conveyed.

Special Note: Do not mirror negative body language. If your audience is slumped over in crossed arms do NOT mirror that. In that case you are better of demonstrating the body language you want them to use. Stand tall and proud and use expansive hand gestures.

Action Step: During your presentation or Q&A sessions, pay attention to your audience’s body language. If they lean forward to show interest, you can subtly lean forward too. This small adjustment can make a big difference in how engaged they feel.

To master the use of body language on your next speech, read on: 17 Body Language Presentation Cues to Use in Your Next Speech

Visual Storytelling with Slides

Visual storytelling is the practice of using images to tell a story and enhance your message. It can help make your presentation more engaging and memorable by appealing to your audience’s visual senses.

Action Step: Use compelling images and minimal text to create a narrative that complements your spoken words and use a consistent visual theme for coherence. For example, for a presentation on renewable energy, you could use a slide with a powerful image of a wind farm and a single phrase like “The Future of Energy.”

Reminder: Avoid cluttering slides with too much text. Keep it clean and simple to ensure your audience stays focused on your message.

Use a Dynamic Voice

Studies show that speakers who use vocal variety can boost listener engagement by up to 20%. How? Dynamic voice modulation involves varying your pitch, tone, and speed to maintain audience engagement and highlight key points in your presentation.

To practice voice modulation:

• Select a passage from your presentation. Choose a section that includes a variety of points, like your main body—some that require emphasis and others that serve as supporting information.
• Mark where you want to change your pitch or tone. Highlight parts where you want to raise or lower your voice. This could be in the middle where people might drift off, or near the end when you want to give a powerful finish. You can add a pause or slow down for dramatic effect.
• Record yourself delivering the passage. Listen carefully to how changes in your voice affect the overall impact. Try speaking slower or faster, louder or quieter at certain parts to see how the dynamics change.
• Review and adjust as needed. Fine-tune your delivery based on feedback or rewatching your recordings.
• “Imagine a world without clean water…” Starting with a slightly slower and softer tone creates a contemplative mood.
• [Pause, lower voice] “It’s a reality for millions today.” The pause and lower pitch emphasize the seriousness of the issue.
• [Pause, return to normal tone] “But what if we could change that?” The pause here transitions to a more hopeful and engaging tone, inviting the audience to think about possibilities.
• [Increase pitch slightly] “What if each one of us took a small step to make a big difference?” The increased pitch conveys enthusiasm and optimism.
• [Pause] “Together, we can create a ripple effect that ensures clean water for all.” The pause before this statement adds weight to the collaborative effort.

Want to learn how to level up your voice?

Make Scanning Eye Contact

Research shows that making eye contact can boost engagement and trust. When you look someone in the eye, it shows you are focused and interested and also makes THEM focused and interested, too.

Action Step : During your presentation, make a conscious effort to maintain eye contact with different audience members. Here’s how:

• Scan the room : Shift your gaze every 5-10 seconds to include different sections of the audience. Look at people in different areas to ensure everyone feels included.
• Hold for a few seconds : When making eye contact, hold it for about 3-5 seconds before moving on. This shows confidence and helps keep individuals engaged.
• Balance your attention : Avoid staring at one person or section. Rotate your eye contact across the room, spending a few seconds on each person or group, ensuring no area is neglected.

Reminder: Keep your eye contact natural and relaxed. Overdoing it or staring can make people uncomfortable, so ensure it feels genuine.

For more helpful tips on how to master eye contact, read on: How to Read People’s Eye Direction and Behavior With 34 Cues

Be Authentic, Avoid Jargon

 Most of the time, you’ll probably want to use easy-to-understand language. Think high-school level. Jargon , on the other hand, can alienate listeners and create barriers to understanding. Try to lean towards simple unless your audience’s needs demand it.

Action Step: Review your presentation and replace complex terms with simpler words. Explain your ideas as if to someone unfamiliar with your field. For example, instead of saying, “utilize a customer-centric approach,” say, “focus on our customers.” Clear language makes your message easy to understand.

Here are some sample words to consider: Similar Words vs. Jargon

Engage with Direct Questions

Research shows that asking questions during a presentation can boost audience engagement by up to 30%. This suggests that using questions effectively can turn a passive presentation into an engaging, interactive experience that captivates your audience and reinforces your message.

To effectively use direct questions:

• Choose questions that are relevant to your topic and will prompt your audience to think critically or reflect on their experiences, such as “Have you ever considered how much water you use in a day?”
• Introduce questions at strategic points, like after presenting a key fact, to maintain flow and keep your audience engaged.
• Be open to audience responses, whether verbal or through a show of hands, and respond thoughtfully.
• Use questions to create a dialogue rather than a monologue, for example, “What small changes can each of us make to conserve water?”

Practice adding questions and watch how your audience responds. This will help you refine your approach and maximize engagement.

Use Interactive Polls

By inviting participation using polls, you create a two-way conversation instead of keeping things one-sided.

For example, take a look at how Simon Sinek 4 https://simonsinek.com/stories/simons-1-rule-of-public-speaking/ uses interactive polls in his presentations. Known for his work on leadership and motivation, Sinek uses real-time polls to get audience opinions and experiences. Gathering real-time opinions makes his talks engaging and more impactful.

Action Step: Integrate live polling tools like Mentimeter 5 https://www.mentimeter.com/ or Slido 6 https://www.slido.com/ into your presentation. Pose questions that relate directly to your topic to gauge your audience’s opinions or test their knowledge. For example, in a presentation on workplace productivity, you could ask, “What is your biggest productivity challenge?” and show the results in real-time to spark discussion.

Work on Your Stage Presence

Studies have shown that presenters who use deliberate and strategic movements can significantly boost audience engagement and retention.

While your tone and words can be the most impactful parts of your presentation, remember that body language plays a big role in keeping your audience engaged.

Jill Bolte Taylor, in her TED Talk episode My Stroke of Insight 7 https://www.ted.com/talks/jill_bolte_taylor_my_stroke_of_insight/transcript , used great body language to boost stage presence. Taylor uses deliberate movements and gestures to map out her content, making her points more engaging and memorable.

Here are some specific tips based on her approach and other TED speakers:

• Speak with open arms. Avoid crossing your arms; it can make you seem closed off. Open arms show confidence and make you look approachable.
• Keep moving. Don’t stand still. Move around the stage to keep your audience’s attention. Taylor pivots to face different parts of the audience, making everyone feel included.
• Use hand gestures. Use hand gestures to emphasize key points and make your message stick. Taylor’s expansive gestures reflect the scope of her topic, keeping the audience visually engaged.

To practice stage movement:

• Choose three main points. For example, move left for the beginning, center for the middle, and right for the end of a project timeline.
• Decide specific movements to help the audience visually map your content. For example, step forward and gesture when highlighting an important statistic.
• Rehearse with these moves, making sure your steps and gestures are smooth and confident.
• Film yourself with your phone or a camera. Watch the video to check if your movements enhance your message.
• If a move feels awkward, simplify it or adjust the timing to fit your speech better.

Tell Personal Stories And Anecdotes

Research shows that personal stories can really help people learn and remember your presentation. This emphasizes that when people hear a story, their brains sync up with the storyteller, creating a shared experience that makes it easier to understand and remember the information. 

Timing matters too. Share anecdotes at key points—like at the start to grab attention, to explain complex ideas, or to highlight important takeaways. Starting with one or two stories per main idea can make your key points stick better with your audience.

Action Step: When you’re presenting someone a new concept, personal stories can make a big difference. Here’s how you can do it effectively:

• Kick-off with a short tale about your first time using the software. Talk about the common problems you faced and how you solved them.
• Walk through the key steps of using the software, blending in your personal experience to make each step clear and relatable.
• Once you’ve covered the basics, tell another story about a specific issue you encountered and how you fixed it. This shows practical problem-solving.
• Finish with a story that connects all the steps, showing how mastering the software boosted your efficiency.

Use Silence Wisely

Ever noticed the power of silence in a conversation or when you’re trying to present something? When used right, silence can be your great tool. Misused, it can lead to awkwardness or miscommunication.

Smart communicators or presenters know when to stop talking. Silence can emphasize a point, give space for reflection, or let others speak.

For example: When you’re trying to convince them during your presentation, make your point and then give them a few seconds of silence. This can give them time to think and shows you’re confident.

Instead of filling every gap, think about who you’re talking to. Do they need time to process? Or will they see silence as disinterest?

When explaining something complex, a moment of silence can help your audience absorb the information. Ignoring silence can overwhelm your audience, rush conversations, and weaken your message.

Key Points with Props

Using props can make your presentation more engaging and memorable. Here’s how to do it effectively:

• Pick props that directly relate to your key points. For example, if you’re talking about old versus new technology, show an outdated gadget next to a modern one.
• Make sure everyone can see your props. If it’s small, either pass it around (if feasible) or use a camera to project it onto a screen.
• Don’t overload your presentation with too many props. One or two well-chosen items are far more effective than a cluttered table.
• Know exactly how and when you’ll use your props. Practice ahead of time to avoid any awkward moments.
• Make sure the prop reinforces your key point. For instance, if you’re explaining a concept, use a prop that clearly demonstrates it.

Example Scenario: Imagine you’re giving a presentation on the evolution of mobile phones. Start by showing a classic Nokia 3310 alongside the latest iPhone, holding them up for everyone to see or projecting the images onto a screen. Share a personal story about your first mobile phone experience with the Nokia 3310, describing how it felt to use it compared to using the latest iPhone today. This not only makes the topic more relatable but also highlights the dramatic changes in technology over the years.

Use the Nokia to highlight durability and simplicity, then contrast it with the iPhone to showcase modern advancements.

Use Analogies and Metaphors

Studies 8 https://psycnet.apa.org/doiLanding?doi=10.1037%2F0022-0663.75.3.450 have shown that using analogies and metaphors can improve understanding and memory by up to 30%. This means that these techniques can make your points clearer and help your audience remember them longer.

Here’s how to use them:

• Identify tough concepts. Find parts of your presentation where you need to explain something complicated, such as explaining what is a firewall.
• Then, find relatable comparisons. Think of everyday experiences or objects that are similar to the concept you’re explaining, such as saying, “A firewall is like a security guard at a building entrance.”
• Next, craft your analogy or metaphor.  Create a short, clear comparison that highlights the key points of your idea. You might say something like “A firewall is like a security guard checking everyone who enters to ensure they are authorized.”

Here’s an example scenario:

“Your computer’s hard drive is like a filing cabinet in your office. Each document and file is neatly stored in a specific drawer. But what happens when you run out of space in your cabinet? You’d need to get a bigger one or clear out some files.”

“Now, think of cloud storage as an infinite library. Instead of keeping your files in your limited filing cabinet, you send them to this library where there’s endless room. You can access your files anytime, from anywhere, just like borrowing a book from a library.”

Add a Touch of Humor

Studies 9 https://journals.physiology.org/doi/full/10.1152/advan.00030.2017 have shown that humor activates the brain’s dopamine reward system, stimulating goal-oriented motivation and long-term memory. It can increase retention by up to 50% and improve overall engagement. When people laugh, they relax and are more receptive to new information.

Our Science of People founder, Vanessa Van Edwards started her TEDx London talk with a joke and it now has over 4 million views!

Presentation Mistake : Delivering a presentation that is entirely serious, with no moments that change emotion or add humor.

Have you heard of the phrase, “Laughter is the best medicine” ? Think about how you can incorporate humor into your presentation to keep your audience engaged and make your message more memorable. Here are some ideas:

• Anecdotes: Share a funny story that relates to your topic. For example, “I once tweeted my grocery list instead of posting it privately. My followers were very curious about why I needed 15 avocados!”
• Visual Humor: Use amusing images or cartoons to highlight key points. You might try to display a cartoon of people rowing a boat in different directions with the caption, “Teamwork makes the dream work…unless you’re all dreaming different dreams.”
• Self-Deprecation : Lightly poke fun at yourself to build rapport with your audience, such as saying “In my first presentation, I said, Good afternoon, to a 9 AM audience. At least they laughed!”
• Interactive Humor : Engage the audience with humorous questions or activities. For example, “Raise your hand if you’ve ever sent an email to the wrong person. Keep it up if that email had a typo that changed the meaning completely. Looks like we have some fellow ‘oops!!!’ experts here!”

Remember , humor should be relevant and appropriate for your audience. Avoid controversial or offensive jokes. Instead, opt for universal themes and light-hearted moments that everyone can appreciate.

To be an expert on making your speech more fun, lively, and active, check this out on: Be an Expert at Witty Banter…How to Charm With Your Words

Use Data and Statistics (only if necessary and fascinating)

Using data and statistics in your presentation can make you look more credible and help get your point across. But it’s important to be picky about which numbers you use.

Go through your content and ask yourself: Does this statistic help my argument or explain something complicated? If it doesn’t, skip it.

For example, if you’re talking about the benefits of working from home, mentioning a study that shows a 13% boost in productivity for remote workers is powerful. But throwing in stats about the average number of emails sent daily might just clutter your message.

Reminder: Always double-check your data to make sure it’s accurate and from a trustworthy source. Wrong or misleading stats can hurt your credibility.

Use Technology

Adding technology to your presentations can really boost how engaged your audience is and how well they understand your message.

Interactive tools, like live polls or Q&A sessions , can turn a boring presentation into an exciting conversation.

If you’re explaining something complex, a short video or an animated diagram can simplify things, making it clearer for your audience. Try Powtoon or Animoto for creating engaging visuals and tp make tricky information easier to grasp

Presentation software like Prezi or Canva can make your slides more appealing with creative templates and transitions that can keep your audience’s attention.

For working with others, use tools like Google Slides 10 https://ipv4.google.com/slides/about/?hl=en_uk or Microsoft PowerPoint Online 11 https://www.microsoft.com/en-us/microsoft-365/free-office-online-for-the-web?msockid=394b3de64098642d16b0296941f86512 . These allow multiple people to edit the same presentation at the same time, making it easier to combine different ideas and inputs.

The key to using technology effectively is to stay consistent and relevant. Pick tools that enhance your message and make your presentation better, not ones that distract from it.

Adapt to Audience Feedback

Adapting to audience feedback is key for effective teaching. This means being responsive to your audience’s needs without changing your entire plan.

Engaging with your audience and making real-time adjustments can greatly enhance their learning experience. Observing body language, answering questions, and picking up on cues helps make your teaching more impactful.

• Begin by asking, such as saying “What experience do you have with this topic?” This helps gauge their familiarity.
• Watch body language and expressions. If you notice puzzled looks or furrowed brows, pause and say, “It looks like this part might be confusing. Let me explain it another way.”
• Use a quick poll with a question like, “How comfortable are you with this concept?” to see where everyone stands.
• Create a welcoming environment for questions. You can say something like, “Feel free to ask questions at any time.” When someone asks a question, address it immediately to prevent misunderstandings.
• If feedback indicates unclear points, say, “Let’s go over that step again,” and provide more explanations or examples. Slow down if necessary.
• Conclude by asking, “What part of today’s session was most helpful? What could be improved?” Use this feedback to adapt in the moment and prepare for future presentations.

Recognize Audience Contributions

When someone asks a good question or makes a useful comment, don’t just brush it off. Take a moment to highlight their contribution and explain why it matters. This encourages more people to participate and keeps the energy up.

Action Step: Here’s how to do it:

• Be Specific: Point out exactly what they did. For example, “Thanks for asking about our new feature; it’s a key point.”
• Explain the Impact: Tell everyone how their input helped. “Your question shows how this feature can improve user experience by 20%.”
• Encourage More Input: Let them know their participation is valued. “Keep those questions coming; your insights are making this session better.”

Pro Tip : Use tools like live Slack or Teams to give real-time recognition. This can show appreciation and sets the tone for a more interactive and engaging presentation.

Seamless Transitions Between Topics

Consider how Brené Brown transitions in her TED Talk The Power of Vulnerability 12 https://www.bing.com/search?pglt=675&q=TED+TalkThe+Power+of+Vulnerability&cvid=a9f7b0b838bd4877908a76d65a24e624&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIGCAEQABhAMgYIAhAAGEAyBggDEAAYQDIGCAQQABhAMgYIBRAAGEAyBggGEAAYQDIGCAcQABhAMgYICBAAGEDSAQgyOTg3ajBqMagCALACAA&FORM=ANNTA1&PC=U531 . She connects ideas with personal stories and relevant examples, making the shift between topics feel natural and cohesive.

Here’s how to link different sections effectively:

• Preview and summarize : Before moving to a new topic, briefly recap what you’ve covered and preview what’s next. For example, if you’re shifting from workplace productivity to stress management, you might say, “We’ve talked about boosting productivity; now let’s see how managing stress can enhance it further.”
• Use transitional phrases : Phrases like “building on that idea,” “another key point,” or “similarly” help connect different topics. For example, “Building on our discussion about productivity tools, let’s now consider how time management techniques can support those tools.”
• Pose a question : Engage your audience by asking a question that leads into the next topic. You might ask something like “How does stress impact your productivity?” This creates a natural transition and encourages audience reflection.

Address All Senses

Want to make your presentation unforgettable? Engage all your audience’s senses. By appealing to sight, sound, touch, taste, and smell, you create a richer, more memorable experience that sticks with everyone.

Just take a look again on how Steve Jobs launched Apple products 13 https://www.forbes.com/sites/carminegallo/2022/06/30/steve-jobs-surprise-iphone-reveal-is-still-a-presentation-classic/ . Aside from talking and describing new releases of the iPhone, he is showing high-quality images, playing sounds, and letting the audience see and hear the device in action. This multisensory approach made his presentations powerful and memorable.

Here’s how you can do the same:

• Visuals : Use high-quality images, videos, and live demonstrations.
• Sound : Add sound effects, music, or audio clips that match your message.
• Touch : If you can, let your audience handle samples or prototypes.
• Taste and smell : For food presentations or sensory branding, offer samples that your audience can taste or smell. Or, just offer food anyway if you’d like.

For example, if you’re talking about a new coffee blend:

• Show great images of the coffee beans and brewing process.
• Play the sounds of coffee beans grinding and coffee brewing.
• Let the audience feel the texture of the coffee beans.
• Offer small samples for them to taste and smell the coffee.

Do Your Homework

When you’re given a topic for a presentation, it’s important to really understand it. First things first, dive deep into research .

• read articles and books
• watch videos
• or listen to podcasts related to your subject

End with a Call to Action

One of the best ways to wrap up your presentation is with a strong call to action (CTA). A CTA gives your audience clear next steps and encourages them to act on what they’ve just learned. 

Make sure your CTA is clear, specific, and relevant to your presentation.

• Direct and clear : After a marketing presentation, say, “Sign up for our newsletter to stay updated with the latest marketing trends.” At the end of a workshop on time management, say, “Download our time management app today and start organizing your schedule more efficiently.”
• Relevant to the content : If you’ve given a talk on healthy eating, end with, “Join our 30-day healthy eating challenge to kickstart your journey .” For a sales pitch, say, “Contact our sales team for a personalized demo and see how our product can benefit your business.”
• Create urgency : After a webinar on investment strategies, say, “Sign up for our investment course within the next 24 hours to receive a 20% discount.” At the end of a charity event, say, “Donate now and help us reach our goal by the end of the month.”
• Provide easy steps : After a presentation on career development, say, “Visit our website, sign up for our career coaching sessions, and take the first step towards your dream job. “

Pro Tip: Want to really know how to nail your ending? We got you covered:

How to End a Speech: My Favorite Closers

Do you know how to end on a high? Leave a lasting impression in your presentation? Science tells us that the first and last parts of your presentations are the most important. Get our FREE download to get our closer guide.

Things To Avoid During Presentation

A study 14 https://www.vumc.org/surgical-sciences/sites/default/files/HBR%20Guide%20To%20Persuasive%20Presentations.PDF by Harvard Business Review found that 69% of people said they find presentations boring if they lack engagement and clear messaging.

To have a great presentation, you have to connect with your audience and make your message stick, not just share the information.

Here are some things to avoid during your presentation to keep your audience interested and your message clear.

Reading Directly from Slides

• Why to Avoid: Reading from your slides makes your presentation boring and impersonal.
• What to Do Instead: Use slides as prompts and talk to your audience. Make eye contact and share personal stories.

For example: Instead of reading “ Our sales increased by 20% last quarter,” say, “Here’s how we boosted our sales by 20% last quarter…”

Overloading Slides with Text

• Why to Avoid : Too much text can overwhelm your audience and distract from your message.
• What to Do Instead : Keep slides simple with bullet points, key phrases, and visuals. Aim for no more than 5-6 lines per slide.

For example : Replace a text-heavy slide with “Strategies for Growth” and list 3-4 key points, each with an image or icon.

Ignoring the Audience

• Why to Avoid: Not engaging with your audience can make them lose interest.
• What to Do Instead: Ask questions, encourage participation, and respond to their reactions. Tailor your talk to their interests.

For example: Instead of just talking, pause to ask, “How many of you have faced this challenge?” and get some responses.

Speaking in a Monotone

• Why to Avoid: A flat voice can make even the best content seem dull.
• What to Do Instead: Vary your tone, pitch, and pace to keep your audience engaged. Practice emphasizing key points and using pauses.

For example: Instead of saying, “We saw an increase in customer satisfaction,” say, “We saw an amazing 30% increase in customer satisfaction! Isn’t that great?”

Poor Time Management

• Why to Avoid: Running over time or ending too early can mess up the flow and leave a bad impression.
• What to Do Instead: Practice your presentation to fit the allotted time. Use a timer to stay on track.

For example: If you have a 30-minute slot, plan for 25 minutes of content and 5 minutes for Q&A.

Technical Issues

• Why to Avoid: Tech problems can derail your presentation and frustrate your audience.
• What to Do Instead: Test all your equipment before you start. Have backups of your slides and be ready to present without tech if needed.

For example: Arrive early to set up your laptop, check the projector, and ensure your slides work. Have a printed version of your key points just in case.

Not Handling Questions Well

• Why to Avoid : Poorly handling questions can make you look bad and leave your audience unsatisfied.
• What to Do Instead : Prepare for common questions, listen carefully, and if you don’t know the answer, promise to follow up.

For example : If asked something unexpected, say, “That’s a great question. I’ll need to check the details and get back to you after this session.”

Frequently Asked Questions (FAQs) on  Presentations

Feeling nervous is normal. Try deep breathing to calm your nerves. Visualize yourself giving a successful presentation. Practice a lot, and remind yourself that confidence comes from being prepared. Positive self-talk and remembering past successes can help too.

Be ready for questions by thinking about what might come up. Listen carefully, repeat the question for clarity, and give a short, honest answer. If you don’t know the answer, it’s okay to say so and offer to follow up later. Encouraging questions shows you’re open and knowledgeable.

Start with a strong hook to grab attention. Use stories, humor, and real-life examples. Ask questions, conduct quick polls, or get the audience involved in discussions. Change your tone and pace, and make eye contact to keep a connection.

Pause and take a breath to collect your thoughts. Refer to your notes or slides to get back on track. Recap your last point to buy some time. If necessary, acknowledge the moment with humor to ease the tension.

Always have a backup plan. Bring printed copies of your slides and notes. Get familiar with the presentation equipment before you start. Stay calm, apologize for the inconvenience, and keep going with your presentation while you troubleshoot or use your backups.

Master Your Next Presentation

Presenting like a pro can seriously up your game at work and beyond. Here’s a recap on some of the tips in the article:

• Start strong Hook them from the get-go. Use a killer quote, ask a juicy question, or kick off with a story that makes them sit up and listen.
• Practice makes perfect : Go through your presentation three times. First, read it out loud. Second, get your body language in check. Third, do a dress rehearsal. Don’t overdo it—stay fresh.
• Follow the 10-20-30 rule : Keep it tight with 10 slides, 20 minutes of talk, and 30-point font. Short and sweet keeps ‘em engaged.
• Know your audience : Tailor your talk to what they care about. Do a little homework on their interests and tweak your content to match.
• Pause for effect : Use strategic pauses to let key points sink in. Silence is golden and gives your audience a moment to digest.
• Body language rocks : Mirror your audience’s gestures and move with purpose. Your body language can say a lot more than words.
• Tell a visual story : Use cool images and minimal text to get your story across. Let your visuals do the heavy lifting.

Remember, a great presentation can open doors and make a lasting impact. Follow these tips to ensure you nail your next presentation!Whether you’re explaining something in front of your colleagues or presenting to a large audience, try to build your confidence. If you feel nervous or intimidated, it is important to maintain your stage presence. For more helpful tips on maintaining your stage presence, read on: Stage Presence: How to Improve Your Own And Win the Crowd

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Presentation Opening Techniques: Engage Your Audience from the Start

Table of Contents

Crafting a compelling opening (start a presentation the right way).

When it comes to presentations, the opening is arguably the most important part. You need to start a presentation correctly the tone for the rest of the presentation and can make or break your audience’s engagement. In this section, we’ll explore some techniques for crafting a compelling opening that will grab your audience’s attention and keep them engaged throughout your presentation.

The Importance of First Impressions

As the saying goes, you as the presenter, never get a second chance to make a first impression. This is especially true when it comes to presentations. Your audience will form an opinion about you and your presentation within the first few seconds, so it’s crucial to make a strong first impression .

One way to do this is by starting with a bold statement. This can be a surprising statistic, a provocative quote, or a shocking fact. Whatever you choose, make sure it’s something that will grab your audience’s attention and make them sit up and take notice.

Mastering the Hook

Another way to craft a compelling opening is by using a hook. A hook is a technique used to grab your audience’s attention and draw them into your presentation. There are many different types of hooks you can use, including storytelling, humor, and personal anecdotes.

One effective hook is to start with a question. This can be a rhetorical question that gets your audience thinking, or a direct question that requires a response. By starting with a question, you immediately engage your audience and make them feel like they are part of the presentation.

Using Questions to Engage

Questions are a powerful tool for engaging your audience throughout your presentation. They can be used to encourage participation, spark curiosity, and reinforce key points. One effective way to use questions is to ask open-ended questions that require more than a simple yes or no answer.

For example, you could ask your audience to share their thoughts on a particular topic, or ask them to brainstorm ideas for a project. By asking open-ended questions, you encourage your audience to think critically and engage with your presentation on a deeper level.

In summary, crafting a compelling opening is essential for any successful presentation. By making a strong first impression, mastering the hook, and using questions to engage your audience, you can create an opening that grabs their attention and keeps them engaged throughout your presentation.

Tips in Incorporating Stories and Humor

When it comes to opening a presentation, one of the most effective ways to grab your audience’s attention is by incorporating stories and humor. Not only can this make your presentation more memorable, but it can also help to establish a connection with your audience and make them more receptive to your message. Here are some storytelling techniques and tips for injecting humor into your opening.

Storytelling Techniques

One of the most powerful ways to grab your audience’s engagement is by telling a story or anecdote that relates to your topic. This can help to establish your credibility and create a connection with your audience. You can also use stories to illustrate a point or to provide context for your presentation.

To make your story more memorable, try to include vivid details and sensory information that will help your audience visualize the scene. You can also use dialogue and quotes to bring your story to life. By using storytelling techniques, you can make your presentation more engaging and memorable.

Injecting Humor into Your Opening

Humor is a great way to grab your audience attention and make your presentation more engaging. However, it’s important to use humor appropriately and in a way that is relevant to your topic. One way to inject humor into your opening is to use a joke or a humorous quote that relates to your topic. This can help to break the ice and establish a connection with your audience.

Another way to use humor is by telling a funny story that relates to your topic. This can help to lighten the mood and create a more relaxed atmosphere. However, it’s important to make sure that your humor is appropriate and doesn’t offend anyone in your audience.

By incorporating stories and humor into your opening, you can make your presentation more engaging and memorable. Whether you choose to tell a personal story or a joke, make sure that your approach is relevant to your topic and appropriate for your audience.

Visuals and Audio Elements

When it comes to opening a presentation, visuals and audio elements can be powerful tools to capture your audience’s attention and set the tone for your presentation. In this section, we’ll explore effective ways to use visuals and audio elements to enhance your presentation.

Effective Use of Visual Aids

Visual aids such as pictures, graphs, and charts can help you convey complex information in an easy-to-understand manner. When choosing visuals, make sure they are relevant to your presentation and add value to your message. Avoid using visuals just for the sake of it, as it can be distracting and take away from your message.

PowerPoint presentations are a popular tool for creating visually engaging presentations. With professionally-designed slides, you can create a cohesive and visually appealing presentation that enhances your message. If you’re short on time or design skills, an AI presentation maker can help you create a visually stunning presentation in a matter of minutes.

A captivating visual can be a powerful way to start your next presentation. It can pique your audience’s curiosity and set the tone for your message. Consider using a striking image or a short video clip that relates to your topic and captures your audience’s attention.

Enhancing Presentations with Audio

Music and sound effects can be used to add emotion and drama to your presentation. However, it’s important to use them sparingly and purposefully. Consider using music to create a mood or to introduce a new section of your presentation. Sound effects can be used to emphasize a point or to add humor to your presentation.

When using audio elements, make sure they enhance your message and don’t distract from it. Test your audio elements beforehand to ensure they work properly and are at an appropriate volume.

In conclusion, visuals and audio elements can be powerful tools to enhance your presentation and capture your audience’s attention. By using them effectively, you can create a memorable and engaging presentation that leaves a lasting impression.

Building a Connection with Your Audience

When it comes to giving a presentation, building a connection with your audience is crucial. It helps to grab the audience’s attention and keep them engaged throughout your presentation. Here are some effective techniques to help you build a connection with your audience.

Personalizing Your Approach

One of the best ways to connect with your audience is by personalizing your approach. You can do this by sharing a personal experience that relates to your presentation topic. This helps to humanize you and make you relatable to your audience. Additionally, it helps to incite curiosity and make your audience want to know more about you and your presentation.

Encouraging Audience Participation

Another effective way to build a connection with your audience is by encouraging audience participation. You can do this by asking a question that relates to your presentation topic. This helps to get your audience thinking about your presentation and encourages them to participate in the discussion. Additionally, it helps to show your audience that their opinion matters and that you value their input.

In summary, building a connection with your audience is essential to giving a successful presentation. Not relying on templates but personalizing your approach and encouraging audience participation are two effective techniques to help you achieve this. By implementing these strategies, you can keep your audience engaged and interested in your presentation speech.

Presentation Introduction Examples

Opening with a Personal Anecdote and Storytelling (Entrepreneurship & Resilience):

“The day my startup nearly went bust, I sat on a park bench, convinced it was all over. But then…” (Launch into a captivating personal story about overcoming a major obstacle). The road to entrepreneurial success is rarely smooth, but the lessons learned are invaluable. Join me today as we delve into the power of resilience, navigating setbacks, and the strategies for building a thriving venture.

Opening with Humor and a Curiosity Spark (Science & Exploration):

“We are a curious species. We landed on the moon, charted the human genome, and can now send a pizza across town with a tap on our phones.” (Pause for audience laughter). But what about the mysteries that still lie beyond our reach? From the depths of the ocean to the vastness of space, the journey of exploration continues. Join me as we delve into the frontiers of science, the power of human ingenuity, and the questions that will shape our future.

Opening with a Bold Statement and Audience Participation (Leadership & Change Management):

“A leader’s job isn’t to maintain the status quo – it’s to disrupt it!” (Pause for audience reaction). Change can be uncomfortable, but it’s the cornerstone of progress. Now, raise your hand if you’ve ever felt apprehensive about leading a major change initiative within your organization. Today, we’ll explore proven strategies for navigating change effectively and leading your team toward a brighter future.

Frequently Asked Questions

What are some effective ways to begin a presentation?

The opening of your presentation sets the tone for the rest of the talk, so it’s important to grab the audience’s attention right away. One effective way to begin a presentation is to ask a thought-provoking question that relates to your topic. Another way is to make a bold statement that challenges common assumptions or beliefs.

Can you give examples of strong opening statements for a presentation?

Sure! Here are a few examples of strong opening statements:

• “Imagine a world where everyone had access to clean water. That’s the world we’re working to create.”
• “Did you know that the average person spends 90,000 hours at work in their lifetime? That’s why it’s so important to find work that you love.”
• “What do Steve Jobs, Oprah Winfrey, and Elon Musk have in common? They all attribute their success to one key factor: their ability to think creatively.”

What techniques can make a presentation introduction more engaging?

There are several techniques you can use to make your presentation introduction more engaging. One is to use storytelling to illustrate your point. Another is to use humor to lighten the mood and make the audience feel more comfortable. You can also use multimedia elements like images or videos to add visual interest to your presentation.

How should one tailor an opening technique for a student audience?

When presenting to a student audience, it’s important to use language and examples that are relevant to their experience. You may want to use pop culture references or examples from their daily lives to help them connect with your topic. You can also try using interactive elements like games or quizzes to keep them engaged and involved.

What are some creative strategies for opening a presentation in a college setting?

In a college setting, you may want to use a more academic tone to establish your credibility. One creative strategy is to start with a quote from a famous scholar or thinker that relates to your topic. Another is to use a provocative statement that challenges common assumptions or beliefs in your field.

In what ways can the first words of a presentation impact its overall effectiveness?

The first words of a presentation can have a big impact on its overall effectiveness. If you start with a strong opening statement or question, you can grab the audience’s attention and get them interested in your topic. On the other hand, if you start with a weak or boring introduction, you may lose their attention and struggle to regain it later on.

Harnessing Your Purpose: Understanding Michael Jr.’s ‘Know Your Why’

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Ace presentations with these pro tips

A magic formula for presentations, other expert advice from faculty in TU’s Public Communication Center

By Allyyah Aali '26

By Alexander Wright

December 4, 2024

Public speaking is an art—and TU’s Public Communication Center (PCC) has it mastered. Their mentors help presenters use preparation, practice and storytelling to overcome stage fright and create presentations that shine. Below, communication studies professor and PCC co-director Sarah Parker Hughes offers tips for delivering top-notch presentations, including a trick for managing nerves and the magic number of points to emphasize.

The magic formula

Effective presentations begin with organization. Parker Hughes—a 25-year public relations veteran who’s worked with organizations like the Ritz-Carlton Hotel Company and the World Wildlife Fund—recommends structuring a speech or presentation like you would an essay. Start with an engaging introduction then cover three main points before closing with a memorable anecdote or summary. This magic of three approach is based on evidence that humans process information in groups of three.

Next use storytelling to bring your key points to life. Parker Hughes and PCC peer mentors advise weaving personal experiences and stories into your remarks to humanize the message and help the audience connect.

A great presentation feels like a conversation. Be yourself and let your personality shine. Sean Daly '25, PCC mentor

PCC mentors assist students with organizing remarks and developing presentation visuals.

Timing and visuals

Once you have your structure ready, think through the presentation’s timing. The PCC recommends allocating time thoughtfully based on the total duration available. Ensure your introduction grabs the audience’s attention in a compelling and relatable way and conclude with an interesting and memorable closing. The time devoted to the introduction and conclusion may vary but should be balanced to allow for an impactful start and finish. Divide the remaining time evenly among your main points to maintain clarity and structure.

If you’re planning to use a slide deck for your presentation, make sure the slides support your remarks rather than overshadowing them. Accomplish this by keeping them brief—each should have three bullet points or fewer, with text in 24-point font or more. Incorporate compelling visuals throughout the slides to complement your message and add interest.

Real-life presentation practice and feedback.

Overcoming nerves

Stage fright is a normal part of public speaking. Rather than trying to prevent it, have a toolbox of strategies ready for when it comes on. Professor Kanika Jackson, co-director of the PCC, recommends starting with practice. Putting time into rehearsing your presentation can boost your confidence, an effect that’s magnified when you practice in front of a live audience of friends or family. PCC mentors also recommend using box breathing to manage nerves: Breathe in for a count of four, hold the breath for a count of four, release the breath for a count of four and hold again for four. Repeat the process for several minutes to reduce stress and improve focus.

Most importantly, remember that good public speaking is about capturing attention and conveying information—not perfection.

“There’s no such thing as a perfect speaker,” says Jackson. “Sometimes presenters focus so much on perfection that they feel like they’ve failed if they stumble over a word. But that happens to everyone! Keep going, don’t dwell on it and don’t apologize.”

The PCC leadership team.

The PCC's coaching has helped Commencement speakers, TedXTowsonU participants, classroom presenters and more organize remarks, design effective visual aids and deliver the whole package with confidence.

Public speaking is an invaluable life skill. Embrace it! Prepare, practice and lean into the opportunity to share your story. The audience is rooting for you. Sarah Parker Hughes, professor and Public Communication Center co-director

Present with confidence

Let the Public Communication Center help you present with confidence and clarity. Visit the PCC website to book an appointment with a mentor or review tip sheets and resources that can set you up for lifelong success.

Book an appointment

Tags: College of Fine Arts and Communication, Experts, News You Can Use, Support Strategic Goal

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